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United by Blue (UBB) is the international "Wholesale-Broker" for green companies, green products and environmental services...

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United by Blue (UBB)

United by Blue (UBB) is a brand of sustainable apparel and accessories dedicated to ocean conservation. UBB commits to picking up 1 lb of trash for every product sold.


Brian Linton has always been passionate about the ocean and its inhabitants.  His love of scuba diving and the 30 fish tanks he kept in his bedroom growing up is evidence of this.  And four years ago he decided it was time to turn his passions into a business.
In 2006, he began his eco-entrepreneurial journey by starting a company that sold a line of sustainable jewelry that donated a percentage of profits to ocean conservation initiatives. And for a while, it was going quite swimmingly.
But after a few years, Brian couldn’t pinpoint any concrete environmental benefit of his monetary donations. How could he be sure that his company’s money was actually contributing to real and significant ocean conservation efforts?  And more importantly, how could he call himself a real supporter of the blue movement without getting his hands dirty?
With those realizations, Brian founded United By Blue in May of 2010.  This company would be different. It would not give money away, but instead associate the sale of each product with a concrete environmental action. For every product sold, UBB removes one pound of trash from oceans and waterways through company organized and hosted cleanups. 
Not only does the UBB business model enable us to be the catalyst for real conservation efforts, it also allows us to develop a fun, engaging, and community-focused brand.  Our cleanups are the bedrock of our company, and allow us to engage with thousands of volunteers and inspire participation in the blue movement. 
On the apparel side of things, UBB is inspired by Brian’s own explorations growing up abroad and by that moment of discovering something forgotten.  The colors of our products are inspired by weathered buildings in harbor towns, and we like to tell stories of Hidden Gems to introduce people to forgotten beauty around the world.
After all, the Blue Movement is all about rediscovering and restoring one of the greatest Hidden Gems of all: our oceans.


We believe that every living creature is united by the blue of our world's oceans and waterways, and that each of us has a responsibility to do what we can to protect the oceans. 

Our oceans are not the oceans of our ancestors, teaming with fish and crystal clear for miles and miles. Our oceans are emptier of life—and more full of plastic debris. In parts of the ocean, plastic outnumbers plankton 46:1.  Even our most remote beaches are blanketed with the remains of our plastic- and convenience-addicted lifestyle.  We let 14 billion pounds of trash fall into the ocean, killing our wildlife, depriving us of food sources, and ruining our most beautiful beaches.

But we believe we have the power, and the responsibility, to do something to heal our choking oceans. For many generations, the convention has been that business interests are at odds with environmental interests; the two could not coexist without threatening each others’ very survival. But we believe this time is coming to an end. We believe that for-profit business has just as much a stake in the future of our environment as every citizen and consumer and, more significantly, we believe that business has an opportunity to affect real and meaningful change.

By associating the sale of each product with a pound of trash removed from oceans through company-organized and hosted cleanups, we show that it is in fact possible to both make a living and do the right thing. We do not write checks to other organizations to do our dirty work for us, we do it ourselves. We do not accept donations from individuals or corporations because we believe that conservation efforts, like any business model, should be self-sustaining.

Instead of relying on generosity, we rely on organic cotton and creative designs. We rely on a weathered, vintage look inspired by the faded colors of harbor villages. We rely on that moment of discovering something forgotten, something beautiful, something from another time, and encapsulating these feelings in our products.

Whether we live on California beaches or Kansas plains, whether we spend our summers kayaking around the San Juan Islands or relaxing on rolling hills, all of our lives are directly dependent on the oceans. After all, the Continental Divide, which runs through Montana, Wyoming, Colorado, and New Mexico separates watersheds draining into the Pacific and Atlantic Oceans, even though it is thousands of miles from eastern shores.

Oceans eco-systems are the foundations for the eco-system that is planet earth. Geologically, gastronomically, biologically, and psychologically, we all depend on our oceans.

We are all United By Blue.


country: USA

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